In this blog, I’m breaking down one of my successful Facebook ad campaigns for a premium real estate project worth ₹3.2 Cr. We generated 782 qualified leads in just 43 days and the results speak for themselves.
Why I Choose Dubai real estate Facebook ads to write this blog ? Simple Dubai real estate has global recognition, making it the perfect hook for grabbing attention and building trust for all over the world.
This case study will walk you through:
- Understanding psychology before launching the campaign
- What is Our daily ad budget for this campaign?
- What is the Audience Targeting in this campaign?
- What Creative i Used on This Campaign?
- What lead quality ratio we achieved?
- Cost per lead (CPL) breakdown
- why we decided to pause the campaign despite its success
Let’s get started step by step
1. Understanding psychology before launching the campaign
When a client comes to me saying, “I want leads for a Dubai property starting at ₹3.2 Cr,” I don’t just say yes and start running ads. That’s not how I work.
My job isn’t to run ads blindly.
My job is to make sure every campaign has the potential to bring results without wasting my client’s money.
This particular client wanted to run ads for Dubai properties priced at ₹3.2 Cr+ (approx. AED 1.4M+), targeting:
- India
- UK
- USA
- Egypt
- And Arabic-speaking audiences across regions (not limited to one country)
So I started by breaking down the campaign by country and language, to understand where we can expect interest and more importantly, action.
I turned to ChatGPT first, asking a very specific question:
“What percentage of investors in Dubai real estate come from these countries?”
That gave me a macro view of demand trends. But I didn’t stop there.
I jumped into Facebook Ads Library to research the competition.
I looked at who’s already running ads for properties in this price range, what messaging they’re using, and most importantly if they’re still running them.
Because if a brand is spending money on ads consistently, that’s a green flag.
This tells me that ₹3.2 Cr Dubai property ads are indeed working and gives me clarity that this campaign is worth pursuing.
Let me be 100% clear here:
I do not run campaigns for every project or every client that comes my way.
Before I launch a single ad, I evaluate:
- Is the project really in demand?
- Are the prices competitive?
- Are there enough USPs to justify a campaign?
If the answer is no, I politely tell the client,
“This project isn’t ready for lead generation. Don’t waste your money.”
Yes, even if it means I lose the project.
Because I value my client’s money more than my own fee. And honestly, if a client insists on running a campaign I don’t believe in,
I walk away.
I tell them to find another agency.
I don’t just “run ads” I build campaigns that are backed by real research and honest strategy. If your project makes sense, I’ll go all in. If not, I’ll save you from wasting your hard-earned budget.
Because at the end of the day, a few thousand rupees in agency fee is not worth risking lakhs of your ad budget especially when the market doesn’t support the product.
That’s how I work. That’s what my clients trust me for.
2. What is Our daily ad budget for this campaign?
To balance testing with scale, we used country-specific daily ad budgets:
- India: AED 150 per day
- Egypt: AED 100 per day
- UK: AED 350 per day
- USA: AED 300 per day
- Arabic-speaking countries: AED 100 per day
These numbers helped us optimize across geographies without overspending in early testing.
3. What is the Audience Targeting in this campaign?
For India, Egypt & Arabic-speaking Countries
We created a high-quality interest-based audience combining luxury property interests with travel, lifestyle, and high-net-worth professional roles.
Inclusions:
Interests: Land and houses, Private property, Penthouse apartment, Property investing, Commercial property, Villa, Apartment, Creative property investing, First-time buyer, Property development, Dubai Properties, Bayut, DAMAC, Emaar, Aldar Properties, Luxury resorts, Yachts, Golf, Luxury goods, etc.
Behaviors: Frequent international travelers, business travelers
Employers/Job Titles: Doctors, CEOs, Business Owners, Politicians, MDs, Directors, CFOs, Chartered Accountants, Lawyers
Industries: Government employees, Large B2B enterprise professionals (500+ employees)
Exclusions:
Job Titles/Employers: Brokers and Real Estate Agents (to avoid leads from industry peers)
This strategy allowed us to attract genuinely interested investors, business-class buyers, and end-users rather than agents.
For USA & UK
Due to Facebook’s Special Ads Category for Housing, interest targeting is restricted. Here, we used broad interest categories within the real estate niche:
interest: Apartment, Property finder, Real estate investing, Real estate, First-time buyer, Zillow, Trulia, Rent.com, Apartments.com, Starter homes, Single-family detached homes, etc.
Even with these limitations, we used sharp copy and creative strategy to attract quality leads from these regions.
4. What Creative i Used on This Campaign?
We used one base creative (poster) across countries and localized it using local currencies and language preferences to build trust and familiarity.
company logo hides from images due to privacy policy
The poster was minimal, focused on Dubai property investments, and highlighted offers like:
“40% Property Appreciation in 24 Months”
ROI-Driven Investments
Luxury Lifestyle in Dubai”
Every creative included a clear CTA, investment hook, and brand positioning.
5. What lead quality ratio we achieved?
Here’s what we achieved:
- India: 34% Qualified Leads
- Egypt: 28% Qualified Leads
- UK: 52% Qualified Leads
- USA: 43% Qualified Leads
- Arabic (GCC): 16% Qualified Leads
Note: These are leads passed to the sales team after internal qualification. We used our own lead scoring matrix to separate genuine buyers from junk data.
6.Cost per lead (CPL) breakdown
I’m not going to share that here. Why? Because this is the best part of the campaign.
If you really want to know how low I brought the CPL just WhatsApp me.
I’ve spent the last 7 years generating real estate leads and breaking industry CPL benchmarks is my specialty.
7. why we decided to pause the campaign despite its success
This campaign ran for 43 days (with three small pauses due to the client’s internal decisions).
The client eventually paused the campaign to allocate budget to a premium EMAAR launch (starting from AED 4.2 million), which included a bigger spend on both Google Ads and Facebook.
We will share a complete breakdown of that campaign soon.
Final Thoughts & Takeaways
This campaign wasn’t just about leads it was about precision targeting, budget control, and adapting to market restrictions (like Facebook’s Special Ad Category).
We ran performance ads not branding ads and still ensured:
High click-to-lead ratio
Good engagement rate
Country-specific learning to scale
With 1000+ brokers competing in every major city for the same 1000 monthly buyers, it’s not easy to stand out. Only those who do smart targeting, clean creatives, and consistent campaigns win.
Want leads like these? Let’s talk.
DM me or WhatsApp me to understand how I can help you get high-converting real estate leads across the globe.
This is just the beginning. Coming next: Full data breakdown of the luxury EMAAR campaign (starting AED 4.2M) with CPL, ad creatives, and strategies.